30MPC – Multithreading & Exec Selling Course

Learn executive prospecting, C-suite discovery, champion development, and multithreading with 30MPC’s enterprise sales course.

Win Larger Deals by Selling Effectively to Executives

Enterprise opportunities often stall when sales representatives cannot gain executive attention, establish urgency, or align the wider buying group.

The 30MPC Multithreading & Executive Selling Course provides a structured system for navigating these challenges. Led by Jen Allen-Knuth, founder of DemandJen and a former enterprise seller at Challenger and Gartner, the training focuses on booking meetings with senior decision-makers, leading stronger discovery conversations, and developing champions who can build internal support.

The course is informed by Gong data from more than one million executive sales cycles. Instead of relying on generic outreach or aggressive closing tactics, it teaches sellers how to connect their solution to a meaningful business problem and help stakeholders understand the cost of leaving that problem unresolved.

What You’ll Learn

The program covers the complete executive-sales process, including how to:

• Write outbound messages that capture executive attention
• Get through a senior buyer’s “mental spam filter”
• Earn replies through email, cold calling, and social channels
• Challenge executive thinking without damaging trust
• Move discovery beyond surface-level questions
• Identify the business impact behind a problem
• Distinguish cost of inaction from projected ROI
• Find and test potential internal champions
• Engage multiple stakeholders without losing control
• Guide buying groups toward shared problem consensus
• Run productive team meetings and executive presentations
• Reduce the risk of opportunities ending in “no decision”

What’s Included in the Course?

Executive Prospecting

This section introduces an approach for breaking through the status quo in six- and seven-figure opportunities.

You’ll learn the Problem Prompter framework for building relevant messages around an executive’s priorities rather than immediately presenting your product. The lessons also explore how to adapt the approach across email, telephone, and social prospecting.

Executive Discovery

Learn how to conduct discovery conversations that reveal genuine business problems while maintaining credibility with senior stakeholders.

The training progresses from foundational executive discovery to more difficult situations involving competitors, inbound and outbound opportunities, replacement projects, greenfield deals, and formal RFP processes. A live enterprise roleplay demonstrates how the concepts can sound during an actual conversation.

Cost-of-Inaction Analysis

The course explains how to examine the consequences of maintaining the current situation.

Rather than relying entirely on optimistic return-on-investment projections, you’ll learn how to help buyers understand what unresolved problems may already be costing the organization. This can create a clearer business reason for change while keeping the conversation grounded in the buyer’s priorities.

Champion Development and Multithreading

Large deals rarely depend on one contact. This section teaches you how to identify prospective champions, assess their influence, and determine whether they can mobilize other stakeholders.

You’ll also learn a seven-step structure for running buying-group meetings, establishing collective agreement around the problem, and enabling supporters to communicate the case for change when you are not present.

Templates and Action Steps

Individual access includes practical materials designed to help sellers implement the system, including:

• Email, cold-call, and social outreach templates
• Discovery scripts covering rapport through next steps
• Guidance for running buying-group meetings
• Clear implementation exercises
• Lifetime course access and future updates

Team enrollment is available separately for organizations purchasing at least ten seats, with custom pricing and additional enablement support.

Who Is This Course For?

The training may suit:

• Enterprise and mid-market account executives
• Sales development representatives targeting senior buyers
• Founders selling complex B2B products or services
• Sales managers and enablement professionals
• Revenue teams working with multiple stakeholders
• Sellers responsible for high-value or long-cycle opportunities