Automate a $100K/Year Local Newsletter with 4 AI Agents

Build and automate a local newsletter using four AI agents for content, growth, sales, and operations with Beehiiv, Claude Code, and PaperClip AI.

Build an AI-Powered Local Newsletter Business

Automate a $100K/Year Local Newsletter With 4 AI Agents teaches you how to launch, grow, monetize, and operate a city-based newsletter using the system behind Lucas Walter’s Spokane Pulse.

Instead of manually handling every article, promotion, lead, and sponsorship, you’ll build four specialized AI agents:

• CEO Agent
• Content Director
• Growth Engineer
• Sales Director

The six-module course walks through the complete process, from selecting a city and launching on Beehiiv to acquiring subscribers, closing local sponsors, and managing the business in approximately four hours per week.

What You’ll Learn

• Choose a profitable city or local market
• Launch a newsletter with Beehiiv and a custom domain
• Build four AI agents using PaperClip and Claude Code
• Create an automated local-content pipeline
• Produce weekly newsletter drafts from local sources
• Grow subscribers through Meta Ads
• Use Instagram, Reddit, and ManyChat for organic growth
• Generate advertising creatives for local sponsors
• Automate lead qualification and sponsor outreach
• Connect Typeform, Slack, Stripe, and other tools
• Run the newsletter using a weekly operating checklist
• Troubleshoot and maintain the automation system

What’s Included?

Module 1: Launch Your Newsletter

Choose your city, configure Beehiiv, connect a custom domain, create the newsletter template, build the landing page, and set up the welcome email.

Module 2: Hire Four AI Agents

Install the CEO, Growth Engineer, Content Director, and Sales Director using Lucas’s ready-made hiring briefs and PaperClip organizational structure.

Module 3: Automate Content Production

Map local content sources, create an n8n scraping workflow, and build a Content Director that prepares each newsletter issue in a consistent local voice.

Module 4: Grow the Subscriber List

Launch Meta advertising campaigns using tested creative files and copy templates. You’ll also receive organic growth playbooks for Instagram, Reddit, and ManyChat.

Module 5: Build the AI Sales System

Set up the Sales Director to qualify leads, answer advertiser questions, negotiate placements, generate ad creative, and move sponsorship opportunities toward payment.

Module 6: Operate in Four Hours per Week

Follow Lucas’s weekly routine for reviewing content, checking campaigns, approving sponsor placements, monitoring agents, and resolving technical problems.

Templates, Agents, and Automations

The course also includes:

• Six video modules with approximately six hours of training
• Four AI-agent hiring briefs
• Two Sales Director skills
• Ad Creative Generator agent
• Meta Ads creative files
• Five advertising-copy templates
• n8n content-scraping workflow
• Typeform-to-Slack pipeline
• Google Tag Manager import file
• Beehiiv welcome email
• Reddit and Instagram growth playbooks
• Weekly operating checklist
• Troubleshooting playbook

Who Is This Course For?

This course is designed for:

• Entrepreneurs building an AI-powered side business
• Newsletter creators who want to reduce manual work
• Local media operators
• AI automation enthusiasts
• Full-time employees building an owned digital asset
• Marketers interested in local advertising
• Creators using Beehiiv, Claude Code, or n8n
• Founders who want to monetize a city-focused audience