Daniel Fazio - AI Pay Per Call Cold Email Agency + Upsells

Build an AI cold email agency, sign clients, book qualified B2B calls, and charge through a tech-fee and pay-per-call pricing model.

Build a Performance-Based Cold Email Agency from Scratch

Selling expensive retainers without experience or case studies can be difficult. Daniel Fazio’s AI Pay Per Call Cold Email Agency presents a performance-based alternative in which clients fund their cold email infrastructure and pay additional fees for qualified sales calls.

The course walks complete beginners through the process of selecting a niche, creating an offer, acquiring clients, building automated email systems, generating prospect lists, managing replies, booking calls, and operating the agency.

Instead of charging only a large upfront retainer, the advertised model combines a monthly technology fee with an agreed price for every qualified call booked.

How the Pay-Per-Call Model Works

The example presented on the official page uses the following structure:

• Charge a monthly technology fee to cover campaign infrastructure
• Build the required domains, inboxes, lead lists, and sending system
• Send automated cold-email campaigns to relevant B2B prospects
• Convert interested replies into qualified appointments
• Invoice the client for each accepted call booked
• Hand over the campaign assets if the working relationship ends

The sales page illustrates a $600 monthly technology fee and fees of approximately $200–$500 per qualified call. These are example figures rather than fixed rates or guaranteed earnings.

What You’ll Learn

The course contains 26 video lessons organized around four main areas.

Foundations

Learn how the business model works, structure your offer, identify potentially profitable niches, and create a website for your agency.

Cold Email Fulfilment

Build the system used to deliver results for clients, including:

• Domain and inbox setup
• Lead-list creation
• Keyword and industry filtering
• AI-assisted email personalization
• Outreach scripts and campaign sequences
• Inbox and interested-reply management
• Live inbox workflows
• Scaling campaigns that perform

Client Management and Operations

Learn how to onboard new clients, define call qualifications, manage billing, report campaign performance, improve retention, and decide when to hire or expand your services.

The course also covers an agency campaign engine designed to organize fulfilment and help clients receive value earlier in the relationship.

Client Acquisition and Sales

Explore three approaches to finding clients, including a manual method advertised as requiring no upfront software budget.

The sales training covers discovery, pitching, ROI calculations, objection handling, and closing. It is designed for beginners who may not have previous agency or sales-call experience.

Templates and AI Resources

The advertised purchase includes eight client-management templates:

• Client onboarding email
• Onboarding video script
• Client information form
• Onboarding call script
• Client journey and roadmap
• Weekly KPI report
• Booked-call tracking spreadsheet
• Zapier automation guide

Members also receive three Claude AI skills designed to assist with building lead lists, personalizing outreach, managing inbox responses, and planning follow-ups.

Upsells and Advanced Support

The $17 course is positioned as an entry-level route into Daniel Fazio’s broader agency training ecosystem.

The official page introduces AI Assisted Agency as an optional advanced program for people who want additional help after implementing the core model. Any upsells, coaching, software, or higher-level programs should be reviewed separately because their pricing and deliverables may differ from the main course.

Who Is This Course For?

This training may suit:

• Beginners starting a cold email agency
• Freelancers moving toward performance-based services
• Lead-generation agency owners
• B2B appointment setters
• Sales and outreach professionals
• AI automation service providers
• Marketers without existing case studies
• Entrepreneurs interested in pay-per-call offers