Fraser Cottrell – The Ad Creative Course 2.0

Learn creative strategy, UGC production, video editing, AI-assisted workflows, and performance analysis with The Ad Creative Course 2.0.

Learn How to Create Ads That Drive Performance

Launching more advertisements does not automatically improve results. Without a clear creative strategy, production process, and system for reviewing performance, teams can spend heavily on content that fails to connect with potential customers.

The Ad Creative Course 2.0 by Fraser Cottrell teaches the complete performance-creative process—from developing an idea to analyzing the finished advertisement’s data.

The course is designed for ecommerce brand owners, in-house marketing teams, and agencies that want to produce stronger UGC, static, and high-production advertisements.

Fraser is the CEO and co-founder of Fraggell, where his team of more than 20 people works with DTC brands on performance creative. He reports that the agency produces over 500 advertisements per month using the processes taught inside the course.

What You’ll Learn

The Ad Creative Course 2.0 covers the strategic, creative, and analytical skills behind effective advertising.

You’ll explore how to:

• Develop creative concepts around customer motivations
• Generate a consistent pipeline of advertising ideas
• Turn research into actionable creative briefs
• Prepare projects before production begins
• Plan scripts, shots, talent, locations, and deliverables
• Find and cast suitable UGC creators
• Produce authentic user-generated content
• Organize higher-production video shoots
• Create static and video advertisements
• Select suitable editing software
• Structure footage into a complete advertisement
• Use AI tools during the creative process
• Develop multiple variations from one central concept
• Review advertising-performance data
• Use results from previous ads to improve future creative
• Build a repeatable workflow for teams or client projects

What’s Included in The Ad Creative Course 2.0?

Creative Strategy

Learn how to generate relevant creative ideas and connect them to customer needs, objections, desires, and purchasing decisions.

This module is intended to help teams move beyond random brainstorming and develop concepts with a clear strategic purpose.

Pre-Production

Strong advertisements usually require preparation before filming or designing begins.

The pre-production module covers the planning needed to move an idea toward execution, helping creators organize the resources, direction, and expectations of each project.

Production

Discover how to turn a creative brief into finished advertising material.

The production training covers areas ranging from sourcing UGC creators to filming higher-production videos, allowing teams to choose a format appropriate for the concept, brand, and budget.

Post-Production

Learn how to organize raw footage, select editing software, and assemble individual elements into a clear advertisement.

This section helps creators understand how pacing, structure, visuals, and editing decisions affect the final message.

AI-Assisted Ad Creation

The course examines how artificial intelligence can support the advertising workflow.

Members learn about tools and methods for using AI during creative development without treating automated output as a substitute for customer research, judgment, or originality.

AI platforms, features, and subscription costs change frequently, so confirm which tools are currently used in the course.

Data Review and Iteration

Creative production should continue after an advertisement launches.

The data-review module explains how to examine performance information, identify useful patterns, and apply those lessons when developing the next round of advertisements.

This creates a feedback loop in which new creative is informed by real customer behavior rather than personal preference alone.

Who Is The Ad Creative Course For?

This program may suit:

• Solo ecommerce brand owners
• DTC founders
• Performance marketers
• Creative strategists
• UGC creators
• Video editors
• In-house creative teams
• Advertising and marketing agencies
• Teams adding performance creative as a service