Google Ads – PPC Copilot by Luke Donoghue (October 2026) + Latest Call Recordings

Master Google Ads for ecommerce and lead generation with PPC Copilot’s 112-module training, PMAX framework, CRO resources, AI tools, and weekly Q&A.

Learn How Experienced PPC Teams Build and Manage Google Ads Campaigns

Google Ads can generate valuable sales and leads, but campaign performance depends on much more than choosing keywords and setting a budget. Advertisers must understand account structure, bidding, tracking, creative assets, Performance Max, landing pages, and ongoing optimization.

PPC Copilot by Luke Donoghue is a Google Ads training membership combining click-by-click courses, over-the-shoulder account examples, conversion-rate optimization resources, AI-assisted campaign building, weekly expert support, and a private community.

The October 2026 package also includes access to the latest available Q&A call recordings, allowing members to review campaign discussions and platform updates when they cannot attend live.

The program is designed for ecommerce advertisers, lead-generation businesses, PPC professionals, agencies, and business owners who want a more structured approach to Google advertising.

What You’ll Learn

PPC Copilot covers several connected parts of campaign creation and optimization.

You’ll explore how to:

• Structure Google Ads accounts
• Build campaigns for lead-generation businesses
• Develop ecommerce advertising campaigns
• Work with Performance Max
• Choose suitable bidding and budget strategies
• Improve conversion tracking
• Analyze search terms and campaign performance
• Optimize advertisements using real account data
• Generate more qualified leads in competitive markets
• Scale ecommerce campaigns while monitoring profitability
• Improve landing-page conversion rates
• Use templates to audit and optimize pages
• Apply AI to campaign planning and creation
• Troubleshoot campaigns through expert support
• Keep up with changes across the Google Ads platform

What’s Included in PPC Copilot?

Lead Gen Accelerator – 32 Modules

The Lead Gen Accelerator provides 32 modules focused on generating enquiries for service-based businesses.

The training is designed to help advertisers:

• Build campaigns around customer intent
• Structure lead-generation accounts
• Target relevant searches
• Improve lead quality
• Track form submissions and calls
• Compete in expensive markets
• Optimize campaigns using conversion data

The official listing does not provide every lesson title, so confirm the complete module breakdown if you need training for a particular industry or lead-tracking setup.

Ecommerce Accelerator – 45 Modules

The Ecommerce Accelerator contains 45 modules covering Google Ads for online stores.

It focuses on the systems required to promote products, measure revenue, and scale campaigns while monitoring return on advertising spend.

Topics may involve product feeds, campaign structure, account analysis, optimization, and scaling, but the supplied public listing does not specify every lesson. Confirm the current curriculum before joining.

$50M Performance Max Framework – 35 Modules

Members receive a 35-module framework dedicated to Google Performance Max campaigns.

The sales page associates this framework with approximately $50 million in advertising activity. It is designed to explain how experienced advertisers structure, monitor, and improve PMAX campaigns rather than leaving Google’s automation entirely unmanaged.

Performance Max results depend on factors including conversion tracking, product feeds, audience signals, creative assets, budgets, historical data, and offer quality.

Conversion-Rate Optimization Training and Templates

PPC Copilot includes CRO training and supporting templates.

These resources help advertisers examine what happens after a visitor clicks an advertisement. Improving the landing-page experience can involve:

• Clarifying the offer
• Strengthening headlines and calls to action
• Reducing unnecessary friction
• Improving mobile usability
• Building trust
• Testing page elements
• Aligning the page with the search or advertisement

Higher advertising traffic does not automatically create more sales if the website fails to convert visitors.

AI Campaign Builder

The October 2026 listing states that the AI Campaign Builder is now live.

This tool is intended to assist with campaign creation and reduce repetitive setup work. Any AI-generated keywords, copy, targeting suggestions, or campaign settings should be reviewed before launch for accuracy, compliance, relevance, and budget risk.

Confirm whether the Campaign Builder is included in every plan and whether it requires separate usage credits or software subscriptions.

Private PPC Community

Members can connect with PPC specialists, successful advertisers, business owners, and other students.

At the time of the supplied listing, PPC Copilot displayed approximately 243 members, 11 administrators, and a 5.0 rating from one review. These figures and activity levels may change.

About Luke Donoghue and the PPC Copilot Team

Luke Donoghue leads PPC Copilot with support from a team of Google Ads specialists.

The official page states that its account-management frameworks are based on experience involving more than $100 million in advertising spend. This figure describes reported campaign experience and does not guarantee equivalent performance for members.

Annual subscribers also receive a private one-to-one account-review session with Luke or Austin, according to the listing.

Who Is PPC Copilot For?

The membership may suit:

• Ecommerce store owners
• Lead-generation businesses
• Google Ads freelancers
• PPC specialists
• Agency owners
• Marketing teams
• Media buyers
• Business owners managing campaigns internally
• Advertisers using Performance Max
• Beginners seeking structured Google Ads training