Laura Higgins – Foundations

Build a clearer offer, predictable marketing system, and simple sales funnel with Laura Higgins’ 12-week Foundations program for creatives.

Build a More Consistent Creative Business

Being talented at your craft does not automatically create a predictable business. Many creative service providers still rely on referrals, undercharge for their work, post content without a strategy, and experience significant swings in monthly revenue.

Foundations by Laura Higgins is a 12-week business-growth program designed to help creatives earning under $10,000 per month develop a clearer offer, generate leads more consistently, and install a practical sales process.

Instead of providing lessons without implementation support, Foundations combines structured training with weekly coaching, templates, AI-assisted resources, accountability, and a private community. The objective is to help participants replace disconnected tactics with one client-acquisition system they can continue using after the program ends.

What You’ll Learn

The Foundations Formula is divided into three central phases. Through the program, you’ll explore how to:

• Choose a more focused and commercially viable niche
• Package creative services into a defined offer
• Communicate your value more clearly
• Move beyond hourly pricing and constant discounting
• Set prices using a profitability-focused framework
• Publish an offer using a sales-page template
• Create a manageable monthly content plan
• Use AI to produce marketing content more efficiently
• Re-engage past contacts and existing audiences
• Build an email list you control
• Turn content into qualified enquiries rather than vanity metrics
• Sell through direct messages without relying on pressure
• Create an automated booking funnel
• Write clearer proposals that move prospects toward a decision

The Three Foundations Phases

Design Your Irresistible Offer

The first phase helps you clarify who you serve, what you deliver, and why the offer matters to your ideal client.

You’ll use Laura’s Rich Niche and Irresistible Offer frameworks to refine your positioning, package your service, and create clearer messaging. The phase also includes a Profitable Pricing Calculator GPT and a plug-and-play sales-page template.

Build Your Content and Marketing Strategy

The second phase focuses on establishing a more dependable source of attention and leads.

You’ll build a monthly content plan, explore AI tools trained around Laura’s marketing frameworks, and learn how to grow an audience through content, email, and simple advertising. The Shake the Tree Method is included to help reconnect with existing contacts and identify opportunities already within your network.

Install Your Sales Funnel

The final phase turns attention and enquiries into a defined sales process.

Training includes the DM Sales Formula, an automated booking funnel, sales-mindset lessons, and the Heck Yes Proposal framework. The purpose is to reduce inconsistent follow-up, unnecessary chasing, and prospects disappearing without a clear next step.

What’s Included in Foundations?

Members receive:

• The complete three-step Foundations Formula
• 12 weekly live coaching calls with Laura’s coaching team
• Approximately 12 weeks of community support and accountability
• A personalized 12-Week Revenue Tracker
• Lifetime access to the Foundations training portal
• Client-acquisition templates and frameworks
• The AI Accelerator Vault
• Laura’s swipe files and implementation resources
• Access to a private community of creative business owners

The program recommends allowing approximately two hours per week for lessons and implementation, plus one hour for live coaching.

The official offer may also include limited-time bonuses covering VIP days, funnels, social selling, ManyChat, and capacity planning. Because promotional bonuses and deadlines can change, confirm what is currently included before purchasing.

Who Is Foundations For?

This program may suit:

• Graphic and web designers
• Copywriters and content strategists
• Photographers and videographers
• Social media managers
• Virtual assistants
• Brand strategists
• Creative agency owners
• Service-based creatives building a side business