LTV Lab (Ecom Email & SMS) By Elliot Kovac (October 2026)

Improve ecommerce retention with LTV Lab’s advanced Klaviyo training, weekly account reviews, agency SOPs, and expert email and SMS guidance.

Turn Email and SMS Into Stronger Retention Channels

Many ecommerce brands invest heavily in customer acquisition but fail to maximize the value of the customers they already have.

Their email setup may include a few generic automations, occasional promotional campaigns, and basic SMS messages—but no connected retention system. This can lead to missed repeat purchases, weak customer relationships, and unnecessary dependence on paid advertising.

LTV Lab by Elliot Kovac is a private ecommerce retention community for brands managing email and SMS internally. It provides access to advanced Klaviyo training, weekly live calls, agency processes, and experienced retention marketers who can review accounts and help members identify potential improvements.

The community is built around the systems used by Dispatch, Elliot’s retention marketing agency. The official listing states that its experts have worked across more than two billion emails and attribute over $75 million in revenue to their email and SMS work. These are provider-reported figures and do not guarantee similar results for members.

What You’ll Learn

LTV Lab is designed to help ecommerce teams move beyond basic flows and disconnected campaigns.

Members can explore how to:

• Audit an existing email and SMS account
• Identify gaps within the customer lifecycle
• Build more complete Klaviyo automation systems
• Improve welcome and new-subscriber journeys
• Create abandoned-cart and checkout recovery flows
• Develop post-purchase and repeat-purchase sequences
• Re-engage inactive customers and subscribers
• Plan a more consistent campaign calendar
• Improve segmentation and message relevance
• Coordinate email and SMS without overwhelming customers
• Review performance using meaningful retention metrics
• Test subject lines, offers, timing, creative, and messaging
• Apply agency workflows inside an in-house marketing team
• Increase customer lifetime value through stronger retention

What’s Included Inside LTV Lab?

Advanced Klaviyo Course

Members receive access to a complete Klaviyo training program focused on ecommerce email and SMS marketing.

The course is intended to help users understand how to structure their accounts, build automations, organize campaigns, segment customers, and evaluate performance. It is more suitable for brands seeking a complete retention system than those looking for a few isolated templates.

Weekly Live Calls

Weekly calls allow members to bring questions, campaign ideas, performance concerns, and account problems to experienced retention marketers.

These sessions provide an opportunity to get expert eyes on an account and receive direction based on the brand’s current situation. The usefulness of the advice will depend on the quality of the information and data shared during the review.

Dispatch Agency SOPs and Frameworks

LTV Lab includes access to the evolving standard operating procedures, systems, and frameworks used by the Dispatch agency.

These resources can help in-house teams organize recurring tasks, improve quality control, and build a more repeatable process for planning, producing, sending, and reviewing retention campaigns.

Because the library continues to evolve, the exact resources available may change as new strategies and processes are added.

Private Ecommerce Community

The private Skool community connects ecommerce founders, marketers, and in-house retention teams working on similar challenges.

Members can ask questions, discuss tests, exchange ideas, and learn from account situations beyond their own brand. This can make the program useful for teams that want ongoing support rather than a one-time course.

Kicksend.ai Member Access

The official listing states that customers using a paid Kicksend.ai plan receive complimentary access to the community and its consulting support. Eligibility and included services should be confirmed directly with the provider before relying on this benefit.

Who Is LTV Lab For?

This membership may suit:

• Ecommerce founders managing retention internally
• In-house email and SMS marketers
• Klaviyo users ready to move beyond the basics
• DTC brands seeking stronger repeat-purchase systems
• Marketing teams wanting senior strategic feedback
• Agencies developing ecommerce retention services
• Brands trying to improve customer lifetime value