Scale City by Perry Xie & Davin Choi (November 2026)

Learn Shopify product research, blue-ocean strategy, AI prompts, offers, ad creative, Meta media buying, CRO, finance, and MRR brand building.

Build and Scale a Shopify Brand With Current Strategies

Scale City by Perry Xie and Davin Choi is an ecommerce training program designed to help Shopify operators work toward their first $5,000 sales day.

Instead of providing only a checklist, the course teaches the thinking behind product selection, customer research, offers, scripts, creative strategy, and scaling decisions. Members can watch Perry and Davin research products and develop campaigns while explaining why each decision is made.

The complete program contains 192 modules covering the journey from identifying an opportunity to building, advertising, optimizing, and scaling a Shopify brand.

What You’ll Learn

• Find products with strong market potential
• Identify untapped customer avatars
• Apply blue-ocean positioning
• Research buyers and their motivations
• Build stronger ecommerce offers
• Use AI prompts for research and creative production
• Write advertising hooks and scripts
• Build a high-converting Shopify store
• Create video, static, and native advertisements
• Develop advertorials and listicles
• Launch and optimize Meta campaigns
• Scale advertising using account data
• Improve conversion rates through CRO
• Understand ecommerce finance
• Build an MRR subscription brand
• Analyze winning ads using swipe files

What’s Included?

192-Module Ecommerce Roadmap

A step-by-step curriculum covering product research, store development, advertising, optimization, and brand scaling.

AI Prompt Stack

Scale City includes Perry and Davin’s full collection of AI prompts for research, strategy, copywriting, and creative development.

Product Research and Blue-Ocean Strategy

Learn how to find products, study customer avatars, and position offers around opportunities that other advertisers may be overlooking.

Offers and Buyer Psychology

Understand why customers buy and use those insights to develop stronger positioning, messaging, and offers.

Shopify Store Building

Create an ecommerce storefront designed to communicate the product clearly and move visitors toward purchasing.

Advertising Creative

The course covers multiple ecommerce advertising formats:

• Video ads
• Static ads
• Native ads
• Advertorials
• Listicles
• Creative scripts

Meta Media Buying and Scaling

Learn how to structure Meta campaigns, evaluate performance, identify winning creative, and increase advertising spend.

CRO and Ecommerce Finance

Improve conversion rates across the store while learning the financial principles needed to make better scaling decisions.

MRR Brand Building

Explore how to add monthly recurring revenue to an ecommerce business through subscription-focused products and offers.

Swipe Files and Coaching

Members receive winning-ad swipe files, two live coaching calls each week, direct Q&A with Perry and Davin, and access to a private operator community.

Who Is Scale City For?

• New Shopify store owners
• Ecommerce operators working toward $5,000 days
• Dropshippers building long-term brands
• Meta media buyers
• Creative strategists
• Ecommerce copywriters
• Founders improving product research
• Store owners learning CRO and finance
• Brands adding recurring revenue
• Operators seeking live coaching and community feedback