Email Marketing Mastery by Max Sturtevant is a comprehensive ecommerce email marketing program designed for brand owners, agency owners, freelancers, marketers, and retention specialists who want to build profitable email systems that increase customer lifetime value and generate consistent revenue.

Built around real-world strategies from hundreds of actively managed ecommerce brands, the program teaches every stage of modern email marketing, from list growth and automated flows to campaign creation, copywriting, deliverability, segmentation, optimization, and long-term retention. The curriculum emphasizes practical implementation using Klaviyo and proven frameworks that can be applied across ecommerce businesses of all sizes.

What You'll Learn

• Build profitable ecommerce email marketing systems
• Master Klaviyo from setup to advanced automation
• Grow your email subscriber list
• Create high-converting automated email flows
• Write persuasive email copy that drives sales
• Design emails that increase engagement
• Improve email deliverability and inbox placement
• Build customer retention systems
• Increase customer lifetime value
• Segment audiences for better performance
• Optimize campaigns through A/B testing
• Develop long-term email marketing strategies

Course Modules

Module 1: Email Marketing Foundations

Build a strong foundation for profitable ecommerce email marketing.

Topics include:

• Ecommerce email strategy
• Customer lifecycle
• Revenue frameworks
• Retention systems
• Trust building
• Marketing fundamentals

Module 2: Klaviyo Setup & Configuration

Configure Klaviyo correctly to maximize long-term performance.

You'll learn:

• Account setup
• Email infrastructure
• Technical configuration
• Platform best practices
• Integration workflows
• Account optimization

Module 3: List Growth

Grow a high-quality email list using proven acquisition strategies.

Topics include:

• Subscriber acquisition
• Pop-up optimization
• Lead capture
• Conversion optimization
• Signup incentives
• List-building systems

Module 4: Automated Email Flows

Build automated sequences that generate sales around the clock.

Includes:

• Welcome flows
• Abandoned cart flows
• Browse abandonment
• Post-purchase sequences
• Customer retention
• Automation optimization

Module 5: Campaign Strategy

Create promotional campaigns that drive revenue without relying solely on discounts.

You'll discover:

• Campaign planning
• Promotional calendars
• Product launches
• Seasonal campaigns
• Engagement campaigns
• Revenue optimization

Module 6: Email Copywriting

Write emails that capture attention and encourage action.

Topics include:

• Copywriting frameworks
• Subject lines
• Storytelling
• Sales psychology
• AI-assisted copywriting
• Conversion-focused messaging

Module 7: Email Design

Design professional emails that improve user experience and conversions.

Includes:

• Email layouts
• Visual hierarchy
• Brand consistency
• Mobile optimization
• Design systems
• Creative best practices

Module 8: Deliverability & Inbox Placement

Protect your sender reputation and maximize inbox placement.

Topics include:

• Deliverability fundamentals
• Spam prevention
• Sender reputation
• Authentication
• Performance monitoring
• Recovery strategies

Module 9: Segmentation

Deliver personalized email experiences through strategic audience segmentation.

You'll learn:

• Audience segmentation
• Customer behavior
• Dynamic audiences
• Targeted campaigns
• Personalization
• Lifecycle marketing

Module 10: Testing & Optimization

Continuously improve performance using structured optimization methods.

Topics include:

• A/B testing
• Campaign optimization
• Flow optimization
• Performance analysis
• Reporting
• Long-term growth

Module 11: Community & Live Coaching

Receive ongoing support and learn from experienced ecommerce marketers.

Includes:

• Private community
• Live coaching calls
• Monthly Q&A sessions
• Strategy discussions
• Expert feedback
• Continuous updates

Included Resources

• Complete Email Marketing Mastery curriculum
• 30+ in-depth training modules
• 250+ editable email templates
• Campaign swipe files
• Automated flow frameworks
• Klaviyo implementation guides
• Email copywriting systems
• Campaign calendars
• List growth strategies
• Deliverability checklists
• Weekly and monthly coaching sessions
• Future course updates

Who This Course Is For

This course is ideal for:

• Ecommerce brand owners
• Shopify store owners
• Klaviyo marketers
• Email marketers
• Agency owners
• Freelancers
• Retention marketers
• Digital marketers
• DTC brands
• Marketing consultants
• Growth marketers
• Ecommerce managers