Master B2B strategy, demand generation, ABM, pipeline acceleration, and account expansion with practical full-funnel marketing playbooks.

Build a B2B Marketing System That Generates Pipeline and Revenue

Many B2B marketing teams generate leads that rarely become genuine sales opportunities. They promote gated content, run cold advertisements, publish generic SEO articles, and report engagement metrics—while sales continues asking where the revenue is.

Full-Funnel B2B Marketing Academy by Vladimir Blagojevic and Andrei Zinkevich teaches a more structured approach for companies selling high-value products and services through long, complex sales cycles.

The Academy combines full-funnel strategy, account-based marketing, demand generation, pipeline acceleration, and customer expansion. It is designed to help marketers align their work with the buyer journey and concentrate resources on the accounts, channels, content, and campaigns most likely to influence revenue.

What You’ll Learn

The training follows the entire B2B customer journey, from defining your ideal market to expanding existing accounts.

You’ll learn how to:

• Define your ideal customer profile and priority market segments
• Align marketing and sales around goals, campaigns, and lead handoffs
• Build a full-funnel strategy for long and complex buying journeys
• Secure management support for a new marketing program
• Generate awareness among target accounts
• Create demand without relying entirely on gated content
• Identify and engage buyers who are currently in the market
• Design account-based marketing campaigns
• Start with a small pilot before expanding across additional channels
• Nurture buying committees involving multiple decision-makers
• Accelerate existing opportunities through the pipeline
• Increase average contract value through account expansion
• Support contract renewals and reduce customer churn
• Measure marketing through pipeline and revenue instead of surface-level engagement

What’s Included in Full-Funnel Academy?

Full-Funnel Strategy and Foundations

Learn how to assess your market, develop an ideal customer profile, map the buying journey, and create a strategy appropriate for your company’s deal size and sales cycle.

This section also addresses internal alignment and gaining management support before launching campaigns.

Awareness and Demand Generation

Discover how to reach mid-market and enterprise buyers, create relevant content, and generate demand across the accounts that matter most.

The emphasis is on supporting how B2B customers actually research, evaluate, and purchase solutions.

Account-Based Marketing

The ABM training explains how to select target accounts, engage the full buying committee, develop personalized campaigns, and turn relationships into qualified opportunities.

It includes methods intended for companies that may not have enterprise-sized marketing teams or advertising budgets.

Pipeline Acceleration and Account Expansion

The Academy goes beyond lead generation by covering active opportunities, deal progression, customer expansion, renewals, and churn prevention.

This helps connect marketing with revenue across the complete customer lifecycle.

LinkedIn ABM Training

The bonus LinkedIn material covers identifying relevant companies and decision-makers, developing content ideas, and building professional relationships without depending on mass outreach.

Playbooks, Templates and Expert Feedback

The individual license advertises access to 18 courses and playbooks, workbooks, templates, and six structured ABM campaigns designed for six-week implementation.

Members can also request feedback and practical advice directly from Andrei and Vladimir. The instructors report 34 years of combined experience and work with more than 100 B2B technology and service companies since 2013.

Who Is the Academy For?

Full-Funnel B2B Marketing Academy may suit:

• B2B marketing leaders and managers
• Demand-generation and growth marketers
• Account-based marketing professionals
• B2B consultants and agency owners
• Revenue and go-to-market leaders
• SaaS and technology companies
• Businesses selling offers worth $30,000 or more
• Teams working with long sales cycles and multiple decision-makers