RunItUp Masterclass by Brandon Payton is a practical ecommerce operating system designed for brand owners, marketers, media buyers and agency operators who want to build and scale ecommerce businesses using proven systems instead of disconnected tactics.

The program is based on Brandon's experience running and consulting for ecommerce brands that have generated approximately $10 million in net revenue across his own portfolio and client work.

Inside, you will learn how to build brands, source products, create advertising systems, hire teams, manage creators, improve Shopify operations and expand beyond Meta through Google Ads, email marketing, upsells and multi-channel attribution.

Key Benefits

✅ Build complete ecommerce operating systems

✅ Create scalable advertising workflows

✅ Automate ad production with Claude skills

✅ Build UGC and affiliate creator communities

✅ Find and validate winning products

✅ Improve Shopify store performance

✅ Expand beyond Meta Ads

✅ Hire creators, editors and team members

What You'll Learn

Ecommerce Brand Foundations

Build a brand with clear positioning, strong products and scalable systems.

You'll learn:

• Brand creation
• Product positioning
• Market research
• Store planning
• Offer development
• Customer acquisition strategy

Product Research and Sourcing

Discover products with strong market potential using multiple research methods.

Topics include:

• Product discovery
• Competitor research
• Product validation
• Market demand
• Product sourcing
• Brand differentiation

Advertising and Creative Strategy

Create ads with clear intent instead of producing random creative variations.

You'll cover:

• Creative strategy
• Advertising angles
• Direct response principles
• UGC ads
• Ad scripting
• Creative testing

Claude Skills and Ad Automation

Use AI systems to speed up advertising production.

Includes:

• Claude skills
• AI-assisted ad creation
• Creative automation
• Prompt systems
• Workflow development
• Production scaling

UGC and Affiliate Communities

Build networks of creators who consistently promote your products.

You'll learn:

• Creator recruitment
• Affiliate systems
• UGC communities
• Incentive structures
• Creator management
• Performance tracking

Shopify Operations

Build and optimize the technical foundation of your ecommerce business.

Topics include:

• Shopify setup
• Store configuration
• App selection
• Product pages
• Conversion optimization
• Customer experience

Multi-Channel Growth

Reduce dependence on one advertising platform.

You'll discover:

• Google Ads
• Email marketing
• Post-purchase upsells
• Customer retention
• Multi-channel attribution
• Revenue diversification

Hiring and SOPs

Build a team that can operate without constant founder involvement.

Includes:

• Hiring systems
• Role development
• Standard operating procedures
• Team training
• Workflow delegation
• Performance management

Included Resources

Complete RunItUp Curriculum

• 20 hours of training
• 61 detailed chapters
• Ecommerce operating systems
• Advertising frameworks
• Brand-building lessons
• Practical implementation guidance

AI and Automation Resources

• Claude skills
• Prompt libraries
• Ad automation workflows
• AI production systems
• Operational templates
• Custom AI assistant

Creator and Hiring Resources

• UGC creator list
• Video editor list
• Hiring frameworks
• Team-building resources
• Creator management systems
• SOP guidance

Community Access

• Discord community
• 1,000+ ecommerce operators
• Business discussions
• Strategy feedback
• Networking opportunities
• Access to Dialed when qualified

Who This Program Is For

Ecommerce Brand Owners

Build stronger systems across marketing, operations and fulfillment.

Shopify Entrepreneurs

Improve product research, advertising and store performance.

Media Buyers

Develop better creative strategy and multi-channel growth skills.

Agency Owners

Learn systems that can be applied across multiple ecommerce clients.

Experienced Operators

Scale beyond basic Meta Ads and build a more complete ecommerce business.

What Makes RunItUp Masterclass Different?

Many ecommerce programs focus on only one part of the business, such as Facebook Ads, product research or Shopify setup.

RunItUp Masterclass combines advertising, product sourcing, creator management, AI automation, hiring, SOPs, email marketing, Google Ads and business operations into one complete system.

The training is intentionally practical and action-focused. Members receive the workflows, prompts, resources and operating methods Brandon uses across real ecommerce brands instead of highly polished theory with limited implementation value.