Use AI to uncover hidden customer needs, emerging trends and market opportunities through ethical listening, triangulation and research agents.

Discover What Your Market Needs Before It Becomes Obvious

Most businesses have more data than ever, yet still struggle to identify the insights that should guide their next product, campaign or strategic decision.

The Billion Person Focus Group® by Abi Awomosu teaches you to use AI as a research and listening partner. Instead of generating synthetic opinions or simply summarizing data, you’ll analyze authentic conversations from forums, communities, support tickets, sales calls and product data.

The method helps you discover emerging patterns first, then validate them through surveys, interviews or experiments. The program combines live training, practical research projects, self-paced lessons, AI agents and reusable workflows. 

Benefits and Learning Outcomes

✅ Find valuable insights in overlooked research sources

✅ Map market tribes, tensions and emerging territories

✅ Identify patterns before they become mainstream trends

✅ Decode unspoken customer struggles and desires

✅ Triangulate findings across multiple independent sources

✅ Analyze large volumes of conversations without losing nuance

✅ Build AI advisors that challenge assumptions and bias

✅ Turn research into decision-ready hypotheses and validation plans

Core Training Areas

See Your Market as It Really Exists

Distinguish between curated “Performance Spaces” and more honest “Confessional Spaces,” then create visual maps showing how people organize around needs, identities and tensions.

Identify Emerging Market Opportunities

Recognize repeated workarounds, unresolved friction and similar solutions appearing independently across different communities.

Hear Needs That Customers Cannot Yet Explain

Study language, behaviors, support data, abandoned forms and other digital signals that reveal problems traditional surveys may miss.

Build AI Research Advisors

Create AI personas and advisory councils grounded in real evidence, allowing different perspectives to debate ideas and reveal blind spots.

Separate Reliable Signals from Noise

Use triangulation and detection heuristics to filter bots, hallucinations, AI-generated content and unsupported conclusions.

Build a Reusable Listening System

Turn your methodology, agents, prompts and workflows into an internal research capability that can support future launches, clients and strategic decisions.

What You’ll Create

By applying the methodology to a real business decision, students are expected to leave with:

• A visual market-landscape map
• Three to five decision-ready hypotheses
• A customized Listening OS with agents and workflows
• A practical validation plan
• Reusable prompts, research tools and templates

Training and Resources Included

The official program advertises:

• Six-hour live intensive delivered over two days
• Live Practice Lab with applied case studies
• More than 40 hours of self-paced training
• Over 500 ready-to-use prompts
• Research agents and Claude Skills
• Data-visualization cookbooks
• AI-powered BPFG creation tool
• One-to-one coaching session with Abi
• Lifetime access to recordings and materials
• Alumni community and completion certificate

The methodology is primarily demonstrated with Claude but can also be applied using ChatGPT, Gemini, Perplexity and other long-context AI tools.

Who Is This Course For?

The Billion Person Focus Group is designed for researchers, insights professionals, strategists, marketers, consultants, founders and product leaders.

Basic familiarity with conversational AI tools is helpful, but no coding or advanced technical experience is required.

About Abi Awomosu

Abi Awomosu is an AI research and cultural-intelligence leader with experience at Meta, Uber and Apple. She reports spending 20 years working across insights, data strategy and human-centered research.

Build a Market-Listening Capability You Own

Learn how to identify hidden needs, bring stronger evidence into decisions and create a repeatable AI research system for future projects.