Learn practical startup marketing with Ship Or Die through SEO, short-form content, Meta Ads, viral launch videos, and a 30-day mission.

Stop Building in Silence and Start Finding Customers

AI makes it easier than ever to build an app, SaaS product, directory, or digital tool. But launching the product is only half the job. Without a reliable way to attract visitors and customers, even a useful product can remain invisible.

Ship Or Die by Marc Lou and Jack Friks, also presented as Marketing or Die, is an implementation-focused startup marketing program for indie hackers and solo founders. It combines four concise marketing courses with a 30-day mission that requires you to apply what you learn to a real product.

Instead of studying hours of general theory, you choose an appropriate marketing channel, learn its essential methods, complete the assigned work, and submit proof that your campaign reached the real world.

What You’ll Learn

Ship Or Die teaches practical, founder-friendly methods for getting an early-stage product in front of potential users.

You’ll learn how to:

• Choose a marketing channel that fits your product
• Create short-form videos for TikTok, Reels, and Shorts
• Build pages targeting valuable Google searches
• Set up and launch Meta advertising campaigns
• Read campaign data and improve underperforming ads
• Create attention-grabbing product-launch videos
• Turn views and traffic into product visits
• Apply each lesson during a structured 30-day mission
• Build marketing discipline through public accountability

The program focuses on the highest-impact activities a solo founder can realistically complete without a large team or marketing department.

Four Practical Startup Marketing Courses

Short-Form Content with Jack Friks

This 10-lesson course covers a scrappy approach to promoting products through TikTok, Instagram Reels, and YouTube Shorts.

You’ll learn how to create and warm up new accounts, develop strong hooks, use proven content formats, mention your product without making every video feel like an advertisement, and identify winning posts worth repeating.

Real account examples and teardowns help demonstrate what attracts attention and what prevents a profile from converting views into traffic.

SEO with Ilias Ism

The SEO course contains 23 lessons covering keyword research, search intent, Google Search Console, site health, landing pages, content creation, link building, and AI search visibility.

You’ll learn how to identify commercially useful keywords, study competing search results, create pages that match search intent, fix relevant technical issues, and monitor clicks, impressions, rankings, and indexing.

The course also addresses Google AI Overviews and visibility across AI-powered search tools such as ChatGPT and Perplexity.

Meta Ads with Nico Jeannen

This 38-lesson training explains Meta advertising from a startup founder’s perspective.

Topics include acquisition costs, cash flow, customer personas, funnels, Business Manager, ad accounts, pixels, audiences, creative formats, hooks, copywriting, campaign structures, budgets, and performance analysis.

You’ll also examine real account examples and learn how to make calmer decisions when campaign results fluctuate.

Viral Launch Videos with Marc Lou

Marc Lou’s 28-lesson course shows you how to create entertaining product-launch videos, even if you do not already have a large audience.

The process covers selecting a recognizable movie scene, developing a promotional script, filming your replacement footage, editing yourself into the scene, adding subtitles and effects, and publishing the finished launch video.

The 30-Day Marketing Mission

Ship Or Die is not designed as a passive course library. Each training path is connected to a 30-day mission with practical steps, real-world implementation, and a final submission.

The program uses strict accountability: members who begin a mission but fail to complete the required work may lose access to the courses and private community. The official offer also states that refunds are not provided, so buyers should review the current participation requirements carefully.

Who Is Ship Or Die For?

This program may suit:

• Indie hackers and solo SaaS founders
• Developers who can build but struggle with marketing
• Startup founders launching their first product
• AI app and digital-tool creators
• Bootstrapped teams with limited time and budgets
• Entrepreneurs who need deadlines and accountability
• Builders ready to market a real product for 30 days

The goal is to help you stop collecting marketing advice and start applying one focused channel to your own product. Results are not guaranteed; traffic and sales will depend on your offer, market, execution, budget, and consistency.