Learn how to replace traditional client work with performance partnerships, revenue-share campaigns, AI research, offers, and campaign copy.

Move Beyond Trading Time for Client Fees

Traditional client work often means chasing leads, writing proposals, following someone else’s scope, and managing a growing list of demands. Even when revenue increases, so can meetings, revisions, and delivery responsibilities.

Deals Over Clients by Tony Teegarden introduces a different model: partnering with established business owners and earning a percentage of the revenue generated by a campaign.

Instead of charging an upfront service fee, participants learn to identify businesses with underused assets—such as customer lists, buyer databases, or inactive online communities—and create campaigns that monetize those assets. The official page describes performance arrangements paying approximately 20% to 50% of the revenue a campaign generates.

This model is intended to position you as a results-focused partner rather than a conventional marketing vendor.

What You’ll Learn

Deals Over Clients focuses on finding, structuring, and executing revenue-share partnerships.

Inside the community, you’ll explore how to:

• Understand the difference between clients and performance partners
• Identify businesses with valuable but underused assets
• Find dormant email lists, buyer databases, and quiet communities
• Evaluate whether a potential partner has a viable opportunity
• Approach business owners without selling a standard retainer
• Present a partnership based on shared results
• Structure campaigns where the partner pays nothing upfront
• Negotiate a percentage of the revenue generated
• Research markets, audiences, and potential offers
• Develop campaigns around assets the business already owns
• Use AI to accelerate research and campaign planning
• Create offers and promotional copy more efficiently
• Focus on a small number of suitable partnerships
• Develop the skills needed to operate as a campaign “rainmaker”

The program states that advertisements, an existing following, and a complicated funnel are not required for its core strategy. Results will still depend on finding a suitable partner, having permission to use their assets, creating a strong offer, and executing the campaign effectively.

What’s Included in Deals Over Clients?

Performance Partnership Model

The central training explains how to move from fixed-fee client services toward deals where compensation is connected to campaign performance.

This can reduce the partner’s upfront risk, although both parties should clearly document responsibilities, expenses, revenue attribution, payment terms, data access, and termination conditions.

Partner and Opportunity Research

Members learn to look for owners with audiences or customer assets that are not being actively monetized.

The objective is to find an existing foundation for a campaign rather than building an audience entirely from zero.

AI-Assisted Campaign Development

The program presents AI as a way to reduce the time required for research, offer creation, and campaign copy.

AI can accelerate production, but outputs should still be checked for accuracy, compliance, brand alignment, and suitability for the intended audience.

Private Community and Support

Enrollment includes access to a private Skool community where members can learn from Tony, Chris, and other participants.

Member reviews highlight support with understanding the model, finding partners, structuring deals, and running campaigns.

Who Is Deals Over Clients For?

This program may suit:

• Freelancers tired of traditional client retainers
• Copywriters and direct-response marketers
• Consultants interested in performance partnerships
• Email marketers and campaign strategists
• Agency owners seeking alternative deal structures
• Offer creators and business-development professionals
• Marketers comfortable tying compensation to results
• People willing to contact and negotiate with business owners